It seems that we didn't start Consumer Behavior all that long ago. When Graham asked us to post what we leaned this semester, I can sum it up in one word: perspective. There are so many underlying roots and theories to decision making. Not to mention how consumers react to the market place. Consumer behavior really opened my eyes and gave myself a whole new perspective on consumers, how we operate, and relate to the world.
Although we live around them everyday, I never really took time to think and process situations, such as why we always over eat during holidays or why"buy one get one free" sales are more exciting. The books, especially Predictably Irrational, really showed how consumers behave in the market place and just in life. Consumers really are predictable in a lot ways despite all our differences.
Overall, I have gained a perspective of the roots of decision making for consumers. In the future, it will be very important to use these new fundamentals to create leading sales, appealing marketing, a profitable business, and how to be a smart consumer.
No comments:
Post a Comment